Selling a Home

When selling a home in the Fredericksburg, VA area, first you must develop an effective pricing strategy. Secondly professional, high quality photographs are a MUST. According to research by the National Association of Realtors, 83% of home buyers search online at some point during their home buying process. In order to capture the attention of these potential buyers, eye catching photographs are a critical. Yet, only 35% of realtors choose to hire a professional to photograph their listings (Inman). I work with one of the most talented real estate photographers in the Fredericksburg area and provide high end real estate photography to ALL of my real estate clients. 

But that's not all. The days of putting an ad in the newspaper or printing off flyers are in the past. Not to say there isn't a time and place for those methods, but the fact is your potential buyers are online now more than ever. That means you need a real estate agent that understands how to use social media and digital marketing to effectively market your property. I invest marketing dollars in highly targeted paid ads on social media and other online venues to ensure we are getting your listing in front of as many potential buyers as possible. 

Finally, I am committed to making sure your property is market ready. That means getting the house cleaned and decluttered, as well as taking care of any minor issues ahead of time that may pop up in a home inspection. Whether we hire a professional cleaning crew, or I show up to help in person, your house will be ready for "showtime" before being photographed and going live on the MLS.